New Life Assembly of God Church hosts its first annual Hot Rod Sundae Memorial Car Show honoring Rick Knickelbein on August 9, 2026, from 9 a.m. to 3 p.m. at 1229 8th St in Reedsburg. The event features a show and shine competition with a $15 entry fee, food trucks, vendors, and a kids bouncy house. A church service will be held at 10:30 a.m. Proceeds benefit the Local Cancer Foundation. The show is held in the spirit of the LaFarge Hot Rod Sunday tradition.
