Fall Ford Fest

Fall Ford Fest combines a Ford cruise-in, swap meet and country music concert in one day at The Market at the Mill in Pickens, South Carolina. The festival runs from 11 a.m. to 5 p.m. on Nov. 7, 2026.

The Ford Cruise-In and swap meet carries a $10 entry fee for show cars and swap meet sellers. The cruise-in welcomes Fords, including classic Fords, and gives owners a chance to showcase their cars and connect with other Ford fans while shoppers work the swap meet.

Live country music begins at 1 p.m. Food and beverages are available on site, and the day includes giveaways and a 50/50 drawing. The festival is family friendly.

General admission to the country music concert alone requires a separate ticket. Non-food vendors can reserve a 10×10 space for $35 plus an $0.88 ticket service fee through Nov. 6, and vendors may need a Pickens city license to sell within the city limits.