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Cars & Coffee of the Upstate returns to Michelin’s headquarters off Pelham Road and Exit 54 of Interstate 85 in Greenville, S.C., on Saturday, Aug. 22, 2026.
This month’s event features a BFGoodrich product line showcase, including a display of vehicles representing the brand’s tire lineup. The first three rows of parking on the right side of the main lot — approximately 85 spaces — will be reserved for vehicles equipped with BFGoodrich tires on a first-come, first-served basis.
The remainder of the main lot is open to all attendees. Overflow parking is available in the lower lot off The Parkway adjacent to the Marriott, with signage directing attendees to both areas.
Café service will offer coffee, cold drinks and snacks. Cars & Coffee of the Upstate hats are available for $30 each, cash only, in black with white lettering or white with black lettering. Vinyl stickers are available for $5 each. Proceeds help offset the cost of police support and other event expenses.
Attendees are reminded to obey all traffic laws. Loud revving, burnouts and two-step launches are prohibited. Drones are not permitted per FAA regulations related to GSP airport. Loud music is also prohibited.
